Social Listening: NEW! Dunkin Protein Beverages

    What caught my eye about this particular product was its vibrant colors and its nutritional value. The first platform I saw them advertised on was Vidya's video, one of my favorite TikTok influencers. She advertised it on her platform this Friday, where she has over 4.5 million followers. This was a smart move on Dunkin's part to get more media coverage for the product. At the original launch on January 7th, 2026, Dunkin' partnered with the celebrity Megan Thee Stallion to create an iconic ad campaign called Dunk N' Pump. She has a campaign video and two drinks named after her, as seen in the photo below. With both the company and the celebrity being worldwide known, this collab is almost guaranteed to succeed. 

    Let's rewind back to dunkin' in itself. Dunkin' was founded back in the 1950's by William Rosenberg in Massachusetts. Dunkin' started expanding and franchising in 1955. Fast forward to today, Dunkin has over 9,900 locations in the U.S. and over 14,000 locations in more than 40 countries. But of course, there are zero Dunkin's in Oregon. Dunkin' has a mantra of "America runs on Dunkin'," which is ironic because, sadly, there are 6 states that do not have a Dunkin', including mine.  

 

    In this comment, @Shanaye Lee says that when she visits the U.S., she can't wait to try Dunkin'.  

This is very good for Dunkin because it automatically reaches customers who haven't even been to one of its franchises yet. 

    In this comment, @Leela Oconnor asks why 

Dunkin doesn't have any original ideas.

It is true that these different coffee companies 

have very similar ideas, but they are still 

very different products. Dunkin's protein 

is Lactaid-based milk, while Starbucks' protein 

drinks are whey-infused cold foam or actual 

protein powder. 

In this comment, @yebba expresses how they

 love the drinks and are a loyal customer. 

This is great for Dunkin's image and is sort of a fan 

base connected to this new launch, 

leading to more satisfied customers.

    Dunkin has done a great job of marketing this campaign and posting on social media consistanly. However after almost over two weeks dunkin has moved on to valentines day specials and brownie batter fun products. It would have been great if dunkin entwined both the products or atleast still did content on the protein drinks for another two weeks. Dunkin' diddn't do anything remarkable but they came out with something out of the normal for them, something that bring back the attention and recognition for who Dunkin' is and what they want to accomplish. 

    I feel that Dunkin's why is more important than the what, they put out a protein product to help customers be healthier in ther everyday lives not just to bring out a product when they need something new. When they respond to comments and suggestions they bring a freindly presence and real responses, not just cookie cutter crap that no one cares about. If I was the brand manager in this company I would add more employee engagement in my social media. Yes Dunkin' teams up with great other famous people but they focus more on what's going on outside of their company rather than inside. Let's take for example, Dutch Bros coffee posts their employees in almost everything, having them be the face of the brand help bring in customers looking for those friendly faces they see in the posts. I think with Dunkin' employee engaement they could really boost their products and name to their audience. 

https://www.tiktok.com/@queencitytrends/video/7598607848867728654

https://news.dunkindonuts.com/blog/dunk-n-pump-collection-2026