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Social Listening: NEW! Dunkin Protein Beverages

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    What caught my eye about this particular product was its vibrant colors and its nutritional value. The first platform I saw them advertised on was Vidya's video, one of my favorite TikTok influencers. She advertised it on her platform this Friday, where she has over 4.5 million followers. This was a smart move on Dunkin's part to get more media coverage for the product. At the original launch on January 7th, 2026, Dunkin' partnered with the celebrity Megan Thee Stallion to create an iconic ad campaign called Dunk N' Pump . She has a campaign video and two drinks named after her, as seen in the photo below. With both the company and the celebrity being worldwide known, this collab is almost guaranteed to succeed.       Let's rewind back to dunkin' in itself. Dunkin' was founded back in the 1950's by William Rosenberg in Massachusetts. Dunkin' started expanding and franchising in 1955. Fast forward to today, Dunkin has over 9...
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Marketing In The News: M&M's x Marvel Collab

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           While going through all the news websites looking for a recent marketing collab, I came across an article on marketingDive  about a new collab between M&M'S and Marvel. This article piqued my interest due to its vibrant colors and brand familiarity. Brand collaborations help both companies in marketing, exposure, and sales. This is an addition to both the food and entertainment industries giving target audiences new content and products. As Walt Disney and Mars continue to innovate and grow their connection, as their consumers, we get to connect with their brands in new ways, combining both communities.  https://www.marketingdive.com/news/mms-spokescandies-suit-up-as-marvel-superheroes-for-global-campaign/809609/ ( https://www.mms.com/en-us/marvel )        The article dives into both brands' pop-culture influence and their plans to expand into digital content. Mars and Walt Disney are current ...
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About Me

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 Hello everyone! My name is Jessica but most call me Jessie, and I am a first-year student here at LBCC. I grew up here in Albany, but went to school in Corvallis my whole life. I am a twin. I played soccer and softball throughout high school until I was injured and out for my senior year of sports. I am getting an associate in Business Administration. I like to lift weights, read, side quests, shopping, traveling, and hanging out with friends. I love collecting jeans, I have way to many but hopefully I can get a jeans rack soon. I have two dogs, Gus and Diesel. One is a Great Dane/Bullmastiff/Husky mix, and the other is a Black Mouth Cur. Total opposites, but gotta love 'em. 
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